Legal

Privacy Policy

Last updated: 21 July 2026

Agent87, a trading name of Alex Hunt ("Agent87", "we", "us" or "our"), provides AI receptionist and voice agent services for businesses. This Privacy Policy explains how we collect, use, disclose and protect your personal information when you visit our website, request a demo or use our Services.

Agent87, a trading name of Alex Hunt, is the data controller responsible for the personal information described in this Privacy Policy unless otherwise stated.

Agent87 provides AI receptionist and voice agent services to businesses. In providing these services, Agent87 may process personal information belonging to our customers, their staff, and individuals who communicate with an AI receptionist operated through our Services.

Information We Collect

Depending on how you interact with Agent87 and how our Services are configured, we may collect and process the following types of personal information:

  • Contact and business information you provide, such as your name, business name, email address, telephone number and website.
  • Enquiry and account information submitted through our website or provided when requesting a demonstration, quotation, account setup, customer support or other services.
  • Caller information processed through an AI Receptionist on behalf of one of our business customers. This may include a caller's name, telephone number, email address, reason for calling, information provided during the conversation, appointment details and other information the caller chooses to provide.
  • Call and AI processing data, where these features are enabled, including call recordings, transcripts, AI-generated conversation summaries, call duration, timestamps, telephone numbers and other technical call metadata.
  • Website and technical information collected automatically when you use our website, such as IP address, browser and device information, pages visited, interactions with our website and other usage data.
  • Communications and support information provided when you contact Agent87, including emails, support requests, correspondence and other information you choose to provide.

Where call recording is enabled, call recordings are retained for up to 60 days, after which they are deleted, subject to any legal, regulatory or contractual requirement requiring longer retention.

Where Agent87 processes caller information through an AI Receptionist on behalf of a business customer, that customer will generally be the data controller and Agent87 will generally act as the data processor. Further information about this arrangement is provided in the Customer Data and End User Data section below.

Legal Basis for Processing

We process personal information where one or more of the following legal bases applies:

  • it is necessary to perform a contract with you;
  • you have provided your consent;
  • processing is necessary for our legitimate interests, provided those interests are not overridden by your rights and interests;
  • processing is necessary to comply with a legal obligation; or
  • another lawful basis applies under applicable data protection legislation.

Where we process personal information on behalf of a business customer, the relevant customer is generally responsible for determining the appropriate lawful basis for that processing.

How We Use Your Information

We may use personal information to:

  • respond to enquiries and provide requested demonstrations or quotations;
  • establish and manage customer relationships;
  • set up, operate, maintain and support AI Receptionist services;
  • process telephone calls, messages, appointments and enquiries;
  • generate transcripts, summaries and other outputs required to provide the Services;
  • provide customer support and investigate technical issues;
  • monitor and maintain the security, reliability and performance of our Services;
  • improve our Services and website where permitted by applicable law and contractual arrangements;
  • send service-related communications;
  • send marketing communications where permitted and where you have provided consent where consent is required; and
  • comply with legal and regulatory obligations.

AI Receptionist and Caller Data

When an AI Receptionist operated through Agent87 handles a telephone call on behalf of one of our business customers, information provided during that call may be processed in order to provide the services requested by that customer.

This may include the caller's name, telephone number, email address, reason for calling, information provided during the conversation, appointment details, call recordings, transcripts, AI-generated summaries and technical call metadata.

Agent87 generally processes this information on behalf of the relevant business customer, who will normally act as the data controller. Agent87 will process such information in accordance with the customer's documented instructions, the applicable service agreement and applicable data protection legislation.

Agent87 does not intentionally impersonate individuals or use a person's voice to represent them without appropriate authorisation. Where synthetic or customised voices are used within our Services, they are used for the operation of the AI Receptionist and are not intended to mislead callers about the identity or nature of the service.

Call Recording and Transcription

Where call recording or transcription is enabled, Agent87 may record, transcribe and process calls on behalf of the relevant business customer.

Recording and transcription may be used to provide the AI Receptionist service, generate accurate call summaries, facilitate appointments or follow-up actions, maintain appropriate service records, investigate technical issues and support quality assurance where permitted.

Where caller notification or consent is required by applicable law, the relevant AI Receptionist may provide an appropriate notification or the business customer must ensure that appropriate notification is provided through its chosen call-handling process.

Agent87 provides customers with appropriate configuration options and guidance intended to support compliance with applicable data protection and call-recording requirements.

Agent87's AI Receptionists are designed to operate transparently and must not intentionally misrepresent themselves as human. Where appropriate to the service configuration and applicable requirements, callers will be informed that they are interacting with an AI Receptionist. An AI Receptionist will identify itself as AI if a caller asks.

Customer Data and End User Data

Where Agent87 provides AI Receptionist services to a business customer, the customer will generally act as the data controller and Agent87 will generally act as a data processor.

Agent87 will process personal information on behalf of the customer in accordance with the customer's documented instructions, the applicable service agreement, any applicable Data Processing Agreement and applicable data protection legislation.

Business customers are responsible for ensuring that their use of the Services has an appropriate lawful basis and that any required notices, permissions or consents are provided to callers and other individuals whose information is processed through their use of the Services.

Sharing Your Information

We do not sell your personal information.

We may share or provide access to personal information with trusted third-party service providers where necessary to provide, maintain, secure or support our Services. Depending on the services and configuration used, these providers may include:

  • CRM and business management platforms, including GoHighLevel (HighLevel);
  • telephony and communications providers, including HighLevel's LC Phone infrastructure and, where applicable, Twilio;
  • artificial intelligence, voice, speech recognition and transcription providers used to operate AI Receptionist functionality;
  • cloud hosting and infrastructure providers;
  • payment processing providers;
  • appointment scheduling and calendar providers;
  • customer support and communications tools;
  • website, analytics and security providers; and
  • email delivery services.

These providers may process personal information on our behalf or as subprocessors of Agent87 where appropriate. We require applicable service providers to maintain appropriate technical and organisational measures to protect personal information and to process information only for authorised purposes.

The specific providers used may vary depending on the Services and configuration selected by an Agent87 customer. Where required by applicable data protection law, relevant information about our processors and subprocessors will be made available to customers.

International Transfers

Some of our service providers may process personal information outside the United Kingdom.

Where personal information is transferred outside the UK, we will use an appropriate lawful transfer mechanism and safeguards recognised under applicable data protection legislation, such as an applicable adequacy decision, the UK International Data Transfer Agreement, the UK Addendum to the EU Standard Contractual Clauses, or another lawful transfer mechanism.

Data Security

We use appropriate technical and organisational measures designed to protect personal information against unauthorised access, accidental loss, misuse, alteration or disclosure.

Depending on the system and service involved, these measures may include access controls, authentication measures, secure hosting environments, encryption in transit, encryption at rest where supported, monitoring and restricted access to personal information.

No internet transmission or electronic storage system can be guaranteed to be completely secure. However, we take reasonable and appropriate measures to protect the information entrusted to us.

Data Retention

We retain personal information only for as long as necessary for the purposes for which it was collected, to provide the Services, comply with legal obligations, resolve disputes and enforce our agreements.

Call recordings: Where call recording is enabled, Agent87 retains call recordings for up to 60 days, after which they are deleted, subject to any legal, regulatory or contractual requirement requiring longer retention.

Call transcripts and AI-generated summaries: These may be retained separately from the underlying call recording and are retained in accordance with the applicable customer configuration, service requirements and contractual arrangements. Where a customer has specified a shorter or longer retention period that Agent87 is able to support, the applicable configuration will be used.

Customer and account information: Information required to manage a customer relationship, provide support, maintain financial records or comply with legal obligations may be retained for the duration of the customer relationship and for an appropriate period afterwards where necessary for legitimate business or legal purposes.

When personal information is no longer required, it will be securely deleted or anonymised where appropriate.

Following termination of a customer's Services, customer and caller information will be deleted or returned in accordance with the applicable agreement and data processing arrangements, subject to information that Agent87 or its service providers are legally required to retain or that remains securely isolated in backup systems for a limited period.

Data Security Incidents

If Agent87 becomes aware of a personal data breach affecting personal information processed through our Services, we will assess and respond to the incident in accordance with applicable data protection legislation.

Where Agent87 is acting as a data processor, we will notify the relevant business customer without undue delay where required by applicable law or our contractual arrangements and will provide reasonable information and assistance to support the customer's obligations.

Where Agent87 is acting as a data controller, we will make any notification to the Information Commissioner's Office or affected individuals where required by applicable law.

Your Rights

Depending on applicable law, you may have the right to:

  • access your personal information;
  • correct inaccurate information;
  • request deletion of your information;
  • restrict or object to certain processing;
  • request a copy of your information in a portable format;
  • withdraw consent where processing is based on consent; and
  • object to direct marketing.

Where Agent87 processes information on behalf of a business customer, requests concerning that processing may need to be directed to the relevant customer as the data controller. Agent87 will provide reasonable assistance to customers in responding to valid data protection requests where required by law or contract.

Data Subject Rights Contact

If you wish to exercise your data protection rights in relation to information for which Agent87 is the data controller, please contact us using the details below.

We will respond to valid requests within the time limits required by applicable data protection legislation.

Automated Decision-Making

Our Services use artificial intelligence to assist with customer communications, call handling, appointment scheduling, information collection and administrative tasks.

Unless otherwise stated, our Services are not intended to make decisions producing legal or similarly significant effects on individuals solely through automated processing.

Cookies

Our website uses cookies and similar technologies. For more information about the cookies we use and how you can manage them, please see our Cookie Policy.

Complaints

If you have a concern about the way Agent87 has handled your personal information, an AI Receptionist has handled a call, or our Services generally, please contact us at:

[email protected]

We will acknowledge and investigate complaints promptly and fairly.

Where appropriate, we may review relevant call recordings, transcripts, system logs or other information in order to investigate and resolve a complaint.

Where a complaint relates to processing carried out on behalf of one of our business customers, we may involve that customer where appropriate because they may be the data controller responsible for the relevant processing.

If you remain dissatisfied with how your personal information has been handled, you have the right to lodge a complaint with the UK's Information Commissioner's Office (ICO).

Children's Privacy

Our Services are intended for businesses and are not directed at children under the age of 18. We do not knowingly collect personal information from children.

Contact us

If you have any questions about this Privacy Policy or wish to exercise your data protection rights, please contact us using the email below.

Email: [email protected]


We may update this Privacy Policy from time to time. Any changes will be published on this page together with the revised "Last updated" date.

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